What about the chemicals on the clothes?

Producing natural fiber clothing does not automatically exclude the use of synthetic chemical-based dyes, finishes, and pesticides. Growing concerns amongst customers are valid, as not every part of the process is 100% clean start to finish.

But let's dig a little deeper.

There are currently no USA-based clothing factories that produce affordable natural fiber options, so we work directly with manufacturers in China.

Cotton processing in China involves heavy alkaline scouring. According to Regulation GB 18401, the final dress must be neutralized to fit the skin-safe range of 4.0-8.5 pH value. In addition, this regulation bans the use of 24 carcinogenic aromatic amines often found in cheaper textile colorants like Azo Dyes, to no more than 20,000 parts per billion. In perspective, that's about .002% of residue left on a dress, and China's regulation is actually better than the EU's regulation of 30,000 parts per billion.

Cotton also goes through an intense scouring/washing process, which removes the vast majority of agricultural residues before the fabric becomes clothing.

We do our best to avoid anti-wrinkle finishes, which usually contain PFOA's. We hold every dress in hand, ensuring a chemical smell isn't present and double-checking the product is, in fact, 100% natural fiber, before giving the okay on the dress.

We understand the concerns of customers and the chemicals used in manufacturing.

While we believe there is merit to the concern, we think the bigger issue at large is the use of completely synthetic polyester clothing.

In addition, most people can't afford the switch to natural fiber, let alone organic natural fiber.

Does that mean we will never aim for perfection?

No, we desire to provide that option too for those who can afford the price jump.

We are already in talks with our manufacturer to try to create GOTS-certified fabric options for our customers who would like to spend the extra money.

Right now, our dresses range from $35-$65 for standard natural fiber clothing; GOTS-certified fabric would increase costs for customers on the same dresses to $60-$90.

This is far less than what is generally available on the marketplace for GOTS-certified products, whereas dresses usually range from $150 to $250.

Ultimately, we don't want to lose sight of our vision, bringing affordability to the people.

When ordinary hard-working people are priced out of buying a natural fiber clothing item, they will usually give up trying altogether and just stick to polyester.

We don't want perfection to be the enemy of good.